Virtuo, an app-based mobile car rental service, has been launched in London.
The app will allow customers to choose a vehicle from a fleet of standardised premium cars in five locations across London (London Victoria, London Waterloo, King’s Cross St Pancras, Marble Arch and Kensington).
The Virtuo app was hand selected by the Apple team as App of the Day on Saturday which generated thousands of installs ahead of the launch.
Users are now able to book a vehicle through the Virtuo App, with rates from £35 per day.
Already a success in France and Belgium, with rental services across nine major cities, Virtuo has already attracted investment from the European early stage investor Balderton Capital.
Karim Kaddoura, co-founder of Virtuo, said: “We’re extremely proud and excited to be launching Virtuo in the UK today. We genuinely care about our customers and the experience they have with us, every step of the journey is designed to make using Virtuo the ultimate rental experience.
“We want our customers to be in control of their journey and our 24/7 bookings gives them exactly that, we put them in the driving seat.”
Michael Altom, general manager Virtuo UK & Ireland, added: “The mobility market is changing at an unprecedented rate. After using our service, enjoying the customer support and the seamless experience, our customers won’t go back to traditional car rental companies or even own a car.”